List of products by brand BITTE KAI RAND
BITTE KAI RAND was founded in 1981 by designer Bitte Kai Rand, who quickly became known for creating clothes that fit real bodies, not just standard shapes. Her husband, Michael Rand, joined in 1983, helping to grow the brand into an international success. Over four decades, BITTE KAI RAND has evolved through various fashion trends while maintaining a focus on blending masculine and feminine elements with artistic designs.
The brand has always been ahead of its time, featuring real people in its ads since the '90s. Today, BITTE KAI RAND remains true to its roots, creating clothes for women who prefer to stand out, with collections designed for work, play, and beyond.
BITTE KAI RAND was founded in 1981 by designer Bitte Kai Rand, who, after graduating from the Royal Danish Design Academy, acquired Denmark's top knitting workshop. She quickly gained a reputation as Copenhagen's answer to Sonia Rykiel. From the start, Rand focused on designing clothes that fit real bodies, not just standard shapes.
Joined by her husband, Michael Rand, in 1983, the brand grew into an international success, known for its unique design sensibility long before "Scandi Cool" became a trend. Over four decades, BITTE KAI RAND has evolved through various fashion eras, from the sculptural silhouettes of the '80s to the brand's current exploration of its core aesthetics, blending masculine and feminine elements with artistic prints and monochrome surfaces.
The brand has always been ahead of its time, featuring real people in its advertising since the '90s, and continues to prioritize passion, playfulness, and authenticity in its collections. BITTE KAI RAND designs for women who prefer to stand out rather than blend in, creating clothes for every aspect of life—work, play, and everything in between.
